Alistair McBride (MA, Dip. Coaching, Dip Counselling, Psychotherapy, PgCert. Innovation, Entrepreneurship & Enterprise) Coach, Consultant, Author, Podcaster

Al is an experienced entrepreneur. For over 20 years he has started businesses in fields as diverse as art consultancy, history and tourism, online video production, e-learning and website development.

Following a foundation in psychotherapy and counselling, he moved into Strategic Intervention Coaching, a highly results directed synthesis of multiple psychological schools and approaches. The balance of empathy and creativity with practical, actionable, outcome focused strategies greatly suits his personality and philosophy.

Alistair works with Adaptas Training in corporate organisations and governmental bodies, such as Certified Public Accountants, Aon, Phorest, the Irish Management Institute, Insolvency Service of Ireland, Citizens Information Board and Maynooth University. He engages privately with business owners and creative professionals in both a coaching and consultancy capacity.

He enjoys working with groups and one-to-one, both in person and online. Stress Management and Negotiation and Influencing are two key areas of particular interest, as well as sustainable behaviour change and increased productivity through peak performance psychology.

In a previous career as an art consultant, Alistair negotiated hundreds of deals with artists, buyers, galleries and businesses. He has since coached clients who negotiate in the diverse fields of software, law, aviation, FMCG, telecoms, insurance and corporate finance.

Alistair was an associate Facilitator for University College Dublin’s Innovation Academy in their post-graduate course ‘Innovation, Entrepreneurship and Enterprise’. He has lectured in Cognitive Behavioural Coaching on the UCC Masters in Personal and Management Coaching programme and is on the recommended coaches list at UCC.