It’s Not What You Know in Business, It’s How Well You Execute with Ford Saeks #067

Show Notes:

Ford Saeks specializes in helping organizations dominate their local markets, enhance the customer experience, and improve business success. His efforts have helped companies generate a total of over a billion dollars in sales worldwide. From startups to Fortune 500s, Saeks is widely recognized as a business growth accelerator.

With over three decades of business growth experience (ranging from retail to wholesale), he has founded ten companies, authored five books, awarded three U.S. patents, and received numerous industry awards.

Topics explored:

  • It’s not what you know but how well you execute
  • 3 Buckets of Business Growth: we’re usually deficient in one or more
  • Hire your weakness
  • Manage time, energy and focus
  • You don’t need to participate in the drama, you need to identify the challenges
  • The problems in business always come down to 1 of 3 things
  • Springboard to Success: Start a success library
  • 15 yrs old sitting in a jail cell, wondering about my choices
  • The Strangest Secret: energy and control
  • The coming AI revolution: makes the personal more valuable
  • AI will not replace humans, it will replace humans that don’t use AI


Al McBride 0:02
Welcome to the dealing with Goliath podcast. The mission of dealing with Goliath is to sharpen the psychological edge in negotiation, ethical influencing and high impact conversations for business leaders who want to be more effective under pressure, uncover hidden value, and build greater connection, all while increasing profitability. With expert guests across the business spectrum. We deliver Gems of Wisdom delving into their methods, their thinking and approach to business life and to problem solving. This is the short form espresso shot of insight podcast interview to boost business performance, using our five questions in around about 15 to 20 minutes.

My guest today is Ford Saeks. Ford specializes in helping organizations dominate their local markets, enhance the customer experience and improve business success. His efforts have helped companies generate a total of over a billion dollars in sales worldwide. from startups to Fortune five hundreds. Sykes is widely regarded recognized as a business growth accelerator with over three decades of business growth experience, ranging from retail to wholesale, he’s found to tank companies authored five books, awarded three US patents and received numerous industry awards. Borge, welcome to the show such a privilege and a pleasure to have you on.

Ford Saeks 1:27
Well, I really appreciate being on I know when we talked in the greenroom before, or before the recording of the broadcast, you’re asking me, you know, focuses on small businesses and focus it on this. And I just want you to know that, whatever whoever’s listening right now, are watching this, this broadcast, please note that this is going to be applicable to you, whether you’re new to business, whether you’re thinking about getting in business, whether you’re already established and mature, or whether you’re a top producer in your field. So regardless where you are, this is going to help you.

But I’m going to start out by just saying, it’s not what you know, it’s how well you execute. So even if you’ve heard some of the things that we talked about today, in this in this short interview, please note that it’s really about you and how you take action, not so much about me or what I’ve done. It’s about you taking action. So there’s your first step, and we’ll go to the questions.

Al McBride 2:16
I love it straight into it there forward. And it’s a key principle, actually, it is wonderful, because it’s quite empowering, isn’t it? Because the you know, the level of action that people take is within their own power. So I love it. So let’s just clarify. So who i Who is your ideal client? And what’s the biggest challenge that they face? And it was very broad question because you do a lot of things. But what may be a common thread there?

Ford Saeks 2:40
Well, my ideal client, generally as small business owners, they’re looking to do one of four things, but small businesses defined differently by different people. So some people define small businesses, you know, under seven figures, some under six figures, some under eight figures. So regardless of where you fall in that my ideal client, are those people that want to do four things. Well, they want to expand their influence. That means they want to reach more people. They want to build subscriber lists, which could be their email lists, or their YouTube subscribers or LinkedIn followers, LinkedIn connections, or, you know, Tiktok, followers or so forth.

They want to get leads, but they don’t want to get any leads, they want to get high quality leads, and then they want to get new and repeat sales numbers that really boil down to its business growth. And so my ideal client typically is in service businesses and manufacturing, and franchising, if to get more specific, I work with the franchise ORS to help their franchisees dominate the local markets and boost sales. But I also have attracted secondary markets from speakers, authors, trainers, consultants, and solopreneurs, that maybe are trying to grow their business. And so I do work with a couple different modalities and ideal clients.

Al McBride 4:03
Awesome. Tell us a bit more about some of those common challenges that you help people resolve and improve?

Ford Saeks 4:09
Well, you know, when it comes down to business growth, you really have three buckets, okay? And people are strong in one of these three areas, and even you and your businesses. Same thing, right. So people are either good at delivering the product or service, which hopefully we all are, whatever, whatever business you’re in whatever product or service you deliver your quality and you’re experienced in that. Business. Second category that they should be strong on is marketing and sales. They need to be able to communicate the value and bridge the gap between what’s in their brand and how they influence in the local markets. And then their markets that they work in globally. If so, then they have to be skilled in operations, which is leadership and management.

So you’ve got delivering the product. You’ve got marketing, sales, and you’ve got management and operations very rarely is any executive and I worked with executive groups all over the world. Be strong and any and all three of those, and you want to hire your weakness. So for me, I’m strong and delivering the product and service, whatever business I’ve had, it’s always been a focus.

And then marketing and sales, which is building the relationships, authentically delivering building trust, social proof credibility, you know, lead, capture those types of things. But I’ve also had to become skilled in leadership and management. But I would rather hire that job out in my business. So if you’re listening to this, and you’re really great at management, and leadership, congratulations, well, then you better make sure that you have hunters and farmers that are gonna go out there and, you know, go get the business.

Otherwise, you can manage all day long. But if you don’t sell anything, there’s nothing to manage. And so you can sell all day long, but if you can’t deliver the service, so those are the three buckets. And that’s how I that’s the first place I start with an organization is identify where their weaknesses are in those three buckets.

Al McBride 5:54
Very good. And just what are some of those common mistakes that they’re making? Yeah.

Ford Saeks 5:58
Yeah. So thank you for that clarification. The common mistakes people have right now, is they they don’t manage their time or their energy or their focus as well as they should. They overestimate how long things take and they underestimate what it takes to get things done.

They are having challenges with staffing. So they’re staffing challenges finding retaining, engaging and, you know, building a strong culture to keep their staff they have challenges with different generate patients in the marketplace, because there’s Gen eight Gen Z Gen Z, Gen, Gen X Gen Y traditionalists, millennials Boomer, like who cares, right? There’s all these different labels that are thrown around bottom line, you know, eight to 80, there’s people in the Workforce, maybe not eight, but there’s generational problems. There’s supply chain issues and price issues.

And now we’ve got all the challenges going on in the economy, with the political landscape and what’s going on in the world today. And so there’s a lot of fear and uncertainty in consolidation. And then, of course, there’s disruptors like chat, GPT, and AI. And so again, if you’re listening this program, right now, you’re going Holy crap. You know, there’s there’s a lot of stuff going on. But look, you know, you don’t want to participate in the drama, but you do need to identify what the challenges are.

So you’ve got challenges related to the three buckets, the operational challenges, you know, delivering quality products, and dealing with the increased competition and price, price issues. And then you’ve got the management and sales and what I’ve found, no matter, big brands and small brands all across the world that I work with, and I work with all different types of businesses, I found that the problem always comes down to one of three things, mindset, strategy or tactic first, mindset, all the strategies and tactics in the world won’t help somebody if they don’t have the proper mindset.

So that’s the first thing Do they have their mindset dialed in? And do they need to work on that area of their life or business or team? Once they have the mindset dialed in and their focus, then it’s okay, what strategies? Where are we going to go? What’s our mission, vision and core values? What are we? What’s our North Star? What are conditions of satisfaction, you know, how are we going to succeed? And then, of course, once those two buckets are done, what do we do on a Wednesday morning at 9am? You know, what do we do tactically, to actually get it done? And so, you know, I think a lot of times, and I’ll wrap it up with this, I think people make it too hard.

They want to make it over complicated. And at the end of the day, if you want to make more money, you have to add more value. So the first question I ask is, How do I add more value? And I’m speaking to myself just as much as anybody else. I mean, you know, if I don’t have what I need, or if I’m complaining about sales, I have to step back and go, Well, how many sales calls that I make this week? You know, how many outreaches did I make? How many relationships? How many interviews did I do? How many, you know, what did that what did I do to actually advance my business?

Al McBride 8:59
Excellent, excellent. I love that, again, that you’re asking those questions that really engage that where your autonomy is where your locus of control the things that you can do, not how many sales you made, but how many outreach you did, or how many conversations you had excellent stuff. So what might be one valuable, free key action that you’re that the audience could take, that they can implement that would help them maybe not solve the problem, but at least turn to the right trajectory? And we’ve given a few tips already there, but what might be the thought that could best help these people?

Ford Saeks 9:35
Well, there’s so many, so I’ll just I’ll just say that and so I’m going to answer the tip with a quick background of why I’m answering the lamp. So So I’ve two businesses I haven’t you know to be in the Hall of Fame keynote speaker, I travel around the world and do presentations on stages and help audiences you know, accelerate their performance. And I also have an agency. So when I go out and speak people Learn what I do. And then like, Okay, we don’t want to do it, we want to pay somebody. So I have a brick and mortar business with employees and staff and we do video production, digital marketing, and funnels and all that kind of thing.

All right. So that’s the basis of it. So what is one thing that someone can do, regardless of what business in there who’s listening or who your listener is, start a success library. You know, you can do this yourself, decide what to do do it, take an inventory of the top skill sets that you need for every position in your company, or that you need if you’re a solopreneur, maybe sell insurance or real estate or you know, you’re just a consultant or whatever. Make a list of all the top skill sets you need.

And then score yourself on a scale of one to 10, and how effective you feel you are. And then wherever you score that bridges that shows you where the gap in performance is, then ask yourself, what do you need to know, do and learn to know learn and do so that you can improve those skills? Or do you want a higher rate, but start with the success library because I really believe that if there was one foundational thing, it’s really that mindset piece, which is, which is a success library is nothing more than a folder on your computer.

Maybe you’ve saved blogs, or you’ve you’ve bookmarked websites, or you’ve gone to Amazon and I know you ask for something for free, but you maybe there’s some resources on Amazon that you want to get or go to your local library, but there’s no shortage of information. I mean, you can go to Tik Tok and YouTube right now. And Tik Tok has actually become one of the world’s largest search engines.

Even though a lot of people, there’s a lot of differences in that. And I’m not here to be political, I’m just saying there’s data. So you can find the answers. But I think the biggest thing is stop being a victim, and create a success library, look at the areas of your life that you want to improve. And then think big, but think small and take action.

And I’m packing a lot into this because I just want to make sure that you know you might miss, you’re gonna miss an episode, you’re probably gonna go back and want to listen to more than once. But it really is about having a bigger vision. But then you have to break it down into baby steps. Otherwise, you can have your dream board, you can have your prosperity map, you can have your vision board, and you can put all these things on it that you want to do having B but nothing happens until you break it down to Okay. You know, today’s Wednesday, today’s Thursday, today’s Friday, what are we going to do today? To actually take action? I know you only asked for one thing, but you know, I deliver more than you asked

Al McBride 12:27
for absolutely over delivering stuff. In regards to that, you know, what were some of the pinnacle learnings you had in your journey to where you are? I know again, I’m sure there were loads. But there’s often a few that particularly stand out in regards to those lessons that you’re now suggesting to other people.

Ford Saeks 12:47
Yeah, the biggest lesson quickly, I’ll do a shorter answer for this one. The quickest one was I was 15 years old, sitting in a jail cell, six foot by eight foot, thinking maybe I haven’t made the best life choices.

I grew up in foster care, detention centers, and I was just kind of a bad punk kid. And one of the guards gave me a cassette program from Earl Nightingale called The Strangest Secret. And so for those of you who don’t know what a cassette is, if you’re a millennial, Google it, but it was like an audio, you could put headphones on that were actually wired, you had to carry it around with you. They weren’t wireless. And I listened. And I listened to and it really changed my life. Because it gave me an idea. It put new ideas in my brain that instead of focusing on all the things that were wrong in my life, and my parents and the chip on my shoulder, and all those other things, that I could apply my energy to other things to what I could control. And that changed my life. So so that was the most significant thing was, you know, success leaves clues.

And since then, I’ve been on a constant journey of personal growth and development for the last 50 years. And what I would say to somebody is, you’ve heard these before, you know, it’s things because I’ve read 1000s of books and listened to 1000s of audio programs and gone to dozens of conferences and seminars and put my own ones on and done interviews with hundreds of people. And so if you know that the scariest people to me, are the ones who think they know everything but don’t know what they don’t know. And they think they have it all figured out or they see someone else doing something that they think they should be doing. And they get jealous. I mean, it happens to me too.

I mean, I’ll somebody speaker buddies, they’ll get a booking that I won’t get or, or I’ll see them on LinkedIn. I’m like, oh, man, I should have been able to, but then I just have to remember, if I ever feel that way, I remember first of all, I’m not envious of them in a negative way. I just know that they represent the thoughts and the feelings that I failed to act on. They took action and I didn’t. So you know, at the end of the day, it’s up to me to be successful and it’s up to all your listeners and viewers to be successful.

Al McBride 14:56
Absolutely. I love that you’re seeing it as a signpost of Maybe you went one direction than another, or if you made a certain series, or

Ford Saeks 15:03
they made the call, or they wrote the book, or they did the outreach, or they, you know, put themselves out there. And it’s about focus. And I think the biggest challenge for me is as an entrepreneur, is I see opportunity everywhere. So I tend, I tend to take on way too many projects that I should, because I can see the opportunity, like if you call me say, Hey, we’re gonna do this summit, and we’re gonna talk to leaders. And I’m like, Okay, I mean, what date? Is it? You know, it’s like, well, that’s great.

But what about the 72 other things that have already committed to and so, you know, for me, it’s focus, I’ve got to hire smart people, I’ve got to have mastermind, people that can call me on my crap, I can say, hopefully, I can say crap on your show. By the way, if you if you liked this show, you know, thank Al, if you don’t like it, blame me because he has no control over my sound effects. Because I’m pushing the buttons, you’re controlling what I’m gonna say? Just know that that all of this is on me, everybody. So if you like it, they can, if you don’t know, you know, you see my name on the screen, you can just touch base with me later.

Al McBride 16:03
Outstanding. It’s funny. So what’s one question I should have asked you that will be of great value to our audience. I know you’ve covered a huge amount for us already. As you said, we’ll be listening back to this numerous times to get all the gems that you’ve given us. But is there anything else that you particularly feel that if we understood, or at least, how does planting that seed in the back of our head would be of huge value?

Ford Saeks 16:29
Yes, I think right now, in the climate we live in, I would want to say, you need to be cautious of the disruption that’s coming, not only with the dollar in the United States, the political factor, but more importantly, the sentient beings and aliens, which AI is going to create. Now, I’m not a doom and gloom guy. I’m not a sci fi guy. I’m not one of those, you know, bunker preppers thinking the world’s going to come to the end. But I would say that right now, there’s going to be if we told you, that aliens were going to land in six months, and, you know, take over the world, there would probably be some more time.

But I think what I’ve seen with AI and machine learning, and what it’s doing, and I use it in my business, I have I use chat GBT and I’ve got Jasper and Quill bought and a dozen other programs that I use, I use, usually for AI for speech coaching. So there’s a lot of different things. But I would say it’s going to disrupt so many things in the next six months to two years. Like I mean, fast, this isn’t something that’s gonna be three, five years down the road, I’m talking 90 days, 60 days, you know, it’s going to accelerate so quickly. And I think that as business owners, it’s important to pay attention to the landscape of and more important not not fit in a fear based way.

But to look at how that’s going to impact how could that impact your employees? How could that impact the customer relationship? How’s that going to impact? You know, communication, I really think that it’s going to be one of the biggest disruptors that we’ve ever seen. And I’m old enough to live through, you know, color TV, and you know, the internet and social media and Facebook, LinkedIn, YouTube, Twitter, Google Plus Pinterest, Instagram, Snapchat, Tiktok, Vine, I mean, I could name your programs for years. All of that is going to look like nothing compared to what is happening right now. So that’s, that’s what I would say, at least a year ago, I would have said something completely different.

Al McBride 18:36
Well, there you go. Exactly. I mean, this is fascinating, because I watched your LinkedIn live on this. And he had just one sentence that I think, sums up so much, both in terms of opportunity on how to adapt. And it’s if I remember, forgive me if I misquote you here, but it was just so beautiful. It was AI will will not replace humans AI will replace humans that don’t use AI. So that it can be our ally and for not aligning with it and helping us in our work in our task or with our vision, whatever it is we’re trying to do, and whatever we’re trying to deliver that then we’re in trouble because we’re against other humans using AI.

Ford Saeks 19:18
Yeah, and I think I think I’d even and that was back in January, and now I would even adapt it to say, it’s gonna be a new species. Like it’s gonna have I don’t know how I am not I don’t I’m not. I’m just saying, I used to think of it as a tool treated as an intern. But now, my view has changed because of my involvement in the things that I’m watching. I think it’s actually going to become, I use the word species, probably incorrectly, but I do believe it’s going to have an entity of itself. And it’s going to be an entity, it’s going to have its own entity and it doesn’t care. It doesn’t think like us, so I’m hoping that it’s not Terminator and I don’t think it’s that kind of thing.

No I really don’t I really, you know, I tell you, who knows, but no one really knows. But I absolutely believe it’s going to impact our technology in any piece of technology that we have. And it’s, it’s accelerated at such a rapid rate. And anybody who tells you they know what’s going to happen is just full of Poopoo. Because there’s no way of knowing. So when you ask me, What’s the one thing I’d say pay attention to what’s going on and and start thinking about, how’s that going to impact me six months down the road? And I wouldn’t say five years, I’d say six months?

Al McBride 20:30
Absolutely. I had a conversation with my software engineer cousin there last week. And he said, they’ve started using chat GPT, or its offshoots for code, because it’s just

Ford Saeks 20:40
another language. My web developer uses it for code. But

Al McBride 20:44
his productivity has jumped 40% Almost overnight, because things that used to take several days. Now take 40 minutes.

Ford Saeks 20:53
I used to, I used it for Excel formulas. The other day, I used it to write a consulting contract. I used it for an HR issue. I used it for a customer experience issue, I had a high end consulting client that that I had some challenges with, and I didn’t know how to word the letter. And I asked, and it wrote the letter, I showed my web developer how to use it. And at first, he said it was cheating. And I’m like, you know, did you drive a car? Did you cook your own food? I mean, it’s, you know, it’s a tool. But so right now, you know, we’re all excited because it can write code, it can do things.

I’m, I think it’s gonna get to the point where we either have devices or something implanted with us, where we can tap into it. So I’m looking at, how is this going to evolve and how quickly and I see it, I see that Chat GPTi between the things that we’re doing right now with AI, being like one letter and an alphabet, as opposed to a composer. You know, I think that what we think is really cool. It’s like I remember, and I know your show is going long, everybody’s been tough, you just deal with it. Go for it. I remember when when computers first came out, and I had a Commodore 64 and Amiga 1000.

And, and actually was a Vic 20, which is what I started with the very first one, and I remember pushing a key on a keyboard, and watching the key on that little green screen, you know, because it was all das back then. And I remember thinking that is so cool. And I remember making a picture with characters on my keypad, you know, in rows and rows. And it took me like three hours, and I was so impressed by it. And, you know, that’s where we are right now check GBT compared to the computing faculty, you know, I’ve got an iWatch on an iPhone, you know, we’ve got all this technology around. I’m using a 4k camera. I’ve got multiple cameras in my office, you know, oops, that’s not the right view. Webcam. So yeah, I just think that the action steps for everybody is, you know, if you’re not using it, now you need to start using it just so you can be consciously aware of how it’s going to impact your business.

Al McBride 22:54
Absolutely. And look, the other side. The other side of the coin, of course, is it’s as dumb as it’s ever going to be. Again, right now, it’s only got lighter and brighter, chats up to four is a whole different level of, of possibilities, and it’s all going to improve and improve.

Ford Saeks 23:13
I think the good news is I’m gonna I’m gonna say one more thing as you go. I think one of the good news things is, I believe it’s gonna make the personal interaction more valuable. You know, it’s gonna, it’s gonna make so for me, you know, as a keynote speaker, as an expert, it’s going to make those personal in place more valuable, because with, you can clone pictures, you can clone your voice. I have a book and my marketing director, I just launched my new superpower book, it’s on Amazon.

So those who want to do something, it’s an extra step, go to Amazon and type in superpower for God’s sakes. It’s a great book. But yes, you have to pay for it. It’s not free. It’s on Amazon. A few dollars. It’s weird. Yeah, it’s not much. But But I need to do the audiobook. And so I was like, Oh, I, you know, I’m planning my weekend. I’m like, Oh, I’m gonna go record the audio book this weekend. And my marketing director who’s 27 said, why don’t you just go on AI and see if there’s an AI voice service, and there is now where I could, I could record my voice. It’s called Voice cloning. I can read a bunch of things into voice cloning, and then it can audio, it can read my book. And I’m like, Holy crow,

Al McBride 24:20
though. So that’s Yeah.

Ford Saeks 24:23
Right. And I’m like, No, I’m gonna, I’m gonna, for those out there. If you get my audible book, it will be me reading it, but I just thought, just think of how disruptive that is.

Al McBride 24:32
That’s man. I mean, could you get to read it as Humphrey Bogart or something?

Ford Saeks 24:36
Well, that’s the thing you you you can use it you can have it read other people you can you can get the voice actor. Like I have a program called Synesthesia, which allows you and again any program were mentioned on this podcast this is for educational informational purposes only. These are not affiliate links. So you cannot call the FTC and give out on me crap about these links.

Yeah, Oh, yeah, so the voiceovers, you can do that now. And you can do video VoiceOver so I use a program called Synthesia, there’s others out there, where I can upload a script, pick an avatar, and it makes my videos for me, I use it for short form videos on how to things around my business that isn’t that I don’t want for authority that can I not using it for me, but there are speakers that are actually cloning themselves that are doing it for short form videos, I’m like, You know what, I’m just gonna do the video myself.

I think it’s gonna make the authenticity of in person and be that much more valuable. So while chatgpt is going to replace anything that’s repetitive, anything that you do this repetitive AI is going to take over and give it I don’t care, it’s gonna it’s gonna take over. And it’s gonna make those personal interactions even that much more valuable.

Al McBride 25:49
I couldn’t agree more. I mean, just this is exactly it, being able to build human rapport, build that connection, but also be there in person fielding questions live, that’s where it’s going to be irreplaceable Well, that’s the as you said, the, the value of that will skyrocket.

Ford Saeks 26:06
I really, really, I least, you know, I’ve been wrong before. But I really, I think that that’s where, you know, I think people are going to crave going back, like, my wife is a Pilates instructor at Santa And she has her own studio and things and I told her that she she she should do retreats called the disconnected retreat where there’s no electronics, there’s nothing and I know other people have done this. So this isn’t like a brand new idea. But I really think that people are going to crave disconnecting.

You know, I walked across Costa Rica with my wife, it was called to El Camino. And it was from the Caribbean coast of the Pacific coast. And it was 186 miles through the jungle. And most of time, we didn’t have cell service. The first five days, I was going through withdrawal. I’m like, Oh, God, but I need my phone and email. After the fifth day of no technology. Oh, my God, it was amazing how much different I felt. And I just think that our culture, we’ve gotten so ingrained, and I’m a technology guy, I have tons of technology in my car and my vehicles and around me and but I just think that there’s a lot of disruption coming.

And I’m not sure where it’s gonna go. I’m excited because I choose to be some people are scared crapless and they’re like, oh, world’s gonna come to it with it does, it does, like, I’m not gonna, you know, if Russia sends a nuke, I’m gonna go put my sunglasses on, you know, move on to whatever’s next. I mean, I can, you know, I know this is I don’t want to get political here. So don’t don’t give anybody hate me. I just like, I don’t want to participate in things I can’t control. That’s all.

Al McBride 27:36
I love the attitude. And you’re dead, right? I think who was it that said that most of human suffering is caused because we can’t sit in a room alone together, without wanting distraction for more than five minutes. A look at a restaurant.

Before the phones in front of each other you’d like have a conversation. The one thing if you’re checking, you know, the score. But it’s another thing if you’re just trying to distract?

Ford Saeks 28:03
Well, it’s conditioned, you know, it’s for me, I call it learned ADHD. You know, I used to try to do two different things while people came in and talk to me, my staff and I’ve gotten to where, you know, I even like the episode, you were talking about my episode with Hillary the other day on LinkedIn, which sorry, everybody, the bandwidth sucked. But absolutely,

Al McBride 28:21
everyone, Hillary Blair, look it up unlocking the power of clear communication, they

Ford Saeks 28:25
can just go to youtube go to fortify fr di f y, or YouTube, just Google my name. But one of the things that we were talking about is present how valuable communication is and how hard it is for people to just actually be present, and communicate. And I think that it’s going to take, I think it’s going to take another generation. I think we have I think I’m not going to call it the last generation, but I think we’re gonna it’s gonna take like 10 years. In 10 years, I think we’re gonna go through a completely different cycle of how we communicate. I just think right now, it’s, it’s kind of like crazy, but I think that in 10 years, it’ll be completely different.

Al McBride 29:05
I think you’re right, I think you’re right. I think it’s the parallel of the photograph. You know, when photography came in, in the 1870s, right? However, every artist was freaking out, oh, paintings dead with a photograph can do everything better than a group of painters said, no, no, no, no, we’re free to do what painting does best. And isn’t it interesting that photographs even when they’re highly valuable, because there are multiple are less valuable than a once off painting, it’s the same idea that same similar parallels potentially.

But again, it’s about that generations dealing with this new technology, working out how they’re going to integrate with it, how they’re going to live with it or enjoy it. And then moving from there. So fascinating stuff. Fascinating. So but as you said, it’s about having a presence, which is absolutely key. And thank you for being so present and so focused and giving us so many gems on the show today. Thank you so much for it.

Ford Saeks 29:58
Well, thank you for Okay, everybody, that’s my applause. Okay, there we go.

Al McBride 30:04
First of all, everybody Ford’s Ford Saeks, that’s fo r d s. AEK s, and profit Rich Check for that. And is there anywhere else where you’d like to direct?

Ford Saeks 30:19
If your listeners want to connect with me connect with me on LinkedIn. Put a note, hey, I listened to you on your on l show. And, you know, put the name of the show in there and connect with me on LinkedIn. I’m always looking for good connections. If you’re trying to sell me something right off the bat. I probably won’t, you know, accept the connection. Don’t be that guy. Oh, yeah. I don’t know how. I don’t want to start a whole nother episode. But I just have to wonder there’s no way that works. But yeah, I just connect with me. You can visit me online. Watch the show. Subscribe. I have a podcast called the Business Growth show. I go live on Wednesdays on LinkedIn and YouTube and Facebook, on the business growth show on fortify live. So you’ll if you follow me on LinkedIn, you’ll get notices of when I’m going live.

Al McBride 31:04
Outstanding. Thank you so much for

Ford Saeks 31:07
All right, thanks so much.

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Mentioned in the recording: Unlocking the Power of Clear Communication with Hilary Blair & Ford Saeks

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